This company has taken a very cautious approach to online marketing. The Web sites for Tree Services and for our various other properties have been very modest, essentially giving readers access to a subscription form and advertisers access to information about our rates, special programs, etc. I’ve always called these kind of sites “billboard sites,” because they don’t do much more than display information.

That’s all changed.

A couple of years ago, when we acquired the largest site in the Green Industry (; over 75,000 members; well over 200,000 unique visits in the average month), we had to start rethinking our strategy for bringing our products into the new world of media. We couldn’t very well have the industry’s largest online community while still maintaining the wimpy, little sites for our magazines.

For the last several months we’ve been working hard to design all new Web Sites, and they’re finally ready. Introducing the new

At the all new you’ll find an easy-to-use electronic version of the magazine, with back issues held in an archive for future reference. You’ll find a searchable database of all archived material. You’ll find a database of equipment dealers that can be searched by name, city, state or product line. You’ll find informative videos from some of the leading companies in the field. You’ll find easy links to more information about any product you’ve seen in the magazine; and we’re just getting started. We’re still busy developing more content for you.

We’re also launching a brand-new online community, just for arborists and tree care professionals, As a sister site to our other thriving online communities, I hope will quickly become a useful resource for you, primarily as a place you can meet your colleagues, discuss the unique challenges you face on the job and share solutions to those challenges.

Yes, we’ve been busy around here the last several months, and I hope you like what you see. I also hope that these new Web sites will provide another means of getting you information that is useful in making your job better, safer, more productive and more profitable. Sure, we make a living by selling ads, but the reason we make the magazine (and the Web sites) is to be of service to you. As always, if you have an opinion or a suggestion you’d like to share, I’m always ready to listen.