Heading into what are typically the busiest months of the year for tree care pros, do you have a plan to take your company to the next level? Here are a few suggestions to maximize your marketing efforts.
These days, a business website is not just one option in planning your marketing strategy, it’s a necessity. Studies have found that approximately 97 percent of Internet users look online to research local businesses, so without an online presence, you’re virtually invisible (pun intended). But a business website alone is no longer enough. Boost your business with social media.
Read more: The Right Way to Building a Company Website
When it comes to online marketing, Facebook and Twitter are the new word-of-mouth. Customers can offer reviews of your excellent service, suggest your business to their friends and stay in the loop on service specials, suggested seasonal treatments etc., thanks to your daily posts. And the best part of social media marketing? It’s free.
Read more: Social Media: Connecting with Customers
CREATE AN E-NEWSLETTER
Creating an e-newsletter for your clients serves as another method to promote your business and stay top of mind. Don’t be afraid, e-newsletters don’t need to be lengthy, literary masterpieces to be effective. A monthly correspondence covering updates on your latest jobs, general tree care tips and suggestions, and also current specials or promotions you’re offering is a great basis for a small business e-newsletter.
GIVE AND YOU SHALL RECEIVE
Volunteering your services is great for boosting your karma and increasing your visibility, and the only cost to you is your time. Offer to assist at a city tree planting, help clear trees from a new playground site, give presentations on tree care at schools, garden club meetings, etc. Community involvement increases your presence, helping you expand your customer base. When homeowners in your community need to hire someone for tree care services, your name will be the first one that comes to mind.